Search Engine Optimization

Search Engine Optimization

Our Clients are Saying

"We chose Octadyne Systems mainly because of the company's thorough explanation of the services it provides. We interviewed four other firms and could not get comfortable with how they could truly add value to our SEO requirement. Octadyne Systems was the only company that we trusted and which was able to provide us a detailed description of the techniques they planned to use. We do not need to change our website, but we do need to increase our SEO to drive more traffic to our website."

Jim Kerrigan,
Executive Vice President & Director,
National Data Center
Grubb & Ellis

Your customers are online, can they find your business on Internet?

Is your SEO campaign giving you a headache? To secure a top spot in the search engine listings, you need to understand how SEO and search engines work together.  Mastering the nuances of SEO takes time, insight, and experience. Don’t struggle with SEO when you have other aspects of your business that need your attention.  When you work with Octadyne Systems to develop an SEO plan, you get results.

Octadyne Systems has helped companies across North America achieve the top spot in the rankings – and stay there – on Google, Yahoo and Bing. While achieving that top spot can be difficult, it’s not the end of the battle. Each time a search engine applies new rules, you could literally fall in the rankings overnight. You need to pay close attention to your keyword rankings, and be ready to make changes the moment your ranking drops. With professional help from Octadyne Systems, your website can maintain the current rankings for high performing keywords and see improved rankings for new keywords in as little as 90 days.

Octadyne Systems offers the following services for search engine optimization:

Analysis Phase

 
  • Website Analysis – Before beginning any SEO campaign, you need to know how high (or low) your keywords rank. We start with a thorough analysis of your website by reviewing these items:
    • Can Search Engines Read Your Site: We analyze your website to see how easily search engines can read the pages of your website. The ultimate goal is to ensure that a search engine’s Spider or Crawler can read and catalog the pages of your website.  Pages that can’t be read do not get indexed and will not appear in searches.

    • How Old is the Domain: We review how old the domain is (i.e. when it was first registered). Search Engines can take longer to index newly registered domains than established domains. A business with a new website can improve its ranking and increase targeted traffic to its website, but only after getting indexed. We ensure that the search engines index your site.

    • How Search Engines Have Indexed Your Site: This analysis, also called ‘Search Engine Saturation Analysis,’ shows how different search engines – Google, Yahoo, and Bing – have indexed your site (how many and which pages of your site they have read). If a search engine has missed pages from your website, then no matter how good your content or sales promotions on those pages are, users will not find those pages during searches.

  • Keyword & Key Phrase Analysis – The main goal of any SEO effort is to improve the rankings for targeted keywords (and phrases). Higher rankings of targeted keywords result in quality traffic finding the website. We review each client’s market, geography, and website, and prepare a list of proposed keywords. This is the most important phase of our work. We don’t waste time and resources on keywords and phrases where there is little or no chance of improving the ranking or on targeting keywords that users may not use. We submit the list of keywords and phrases that your customers are likely to use in searches to you for review and approval. The SEO strategy will be built around this list, and the number of keywords and phrases in the list depends on the SEO package you select.
  • Competition Analysis – We perform a detailed analysis for each approved keyword and phrase. This helps us identify your top competitors, the quality of their content, and the strategies they are using to achieve top rankings.

Implementation Phase

 
  • SEO Tag Enhancements – We update the important page elements (e.g. title tag, meta keywords) to improve search engine indexing and rankings. This process is repeated for all relevant pages and requires access to website administration.
  • Content Optimization – We update website content to optimize for the approved keywords and phrases. Every page that is relevant for the SEO campaign is reviewed and its content is optimized for one or more keywords. Pages such as Photo Gallery and Contact Us are generally not updated. If needed, new pages are added for new keywords so relevant content is available for search engines to index.
  • Sitemap Implementation – We implement XML sitemaps to enhance the ability of Google and Yahoo robots or crawlers to index your website every time they visit the site.
  • Link Building – To build incoming links to your website, we submit your main URL and different pages to different directories and websites. The quality and number of incoming links has a major impact on the rankings in search engines. We only submit your website pages to directories that are relevant and reliable.      
  • Domain Name Optimization – This is an optional step, and applies mostly to new websites. If a new domain name has yet to be registered, we may suggest a domain name that uses the main keyword. For example, JaksAutoSales.com is preferable to Jaks.com.
  • URL Optimization – We evaluate how your URLs are implemented. The use of the % or & sign, or meaningless page names such as page1.html, do not help in the ranking of a page. In fact, use of certain characters may reduce the ability of search engines to index these pages. Therefore, we review and recommend necessary changes to your URLs to maximize SEO efforts.           

SEO Packages

Basic SEO Package

  • Keyword Identification – We analyze your market and geography to identify and propose a list of 25 keywords and phrases.
  • Page Code Enhancement – We update all relevant pages with proper title tags, meta descriptions and keywords.
  • URL Optimization – We review and suggest, if needed, any changes to your website’s URLs.
  • Content Optimization – We update all relevant pages with proper content, using targeted keywords and phrases.
  • Site Submission – We submit your website to all major search engines to ensure their crawlers can find your website, so they can then index the pages of your website.
  • Sitemap Implementation – We add XML-based site maps that enable Google and Yahoo spiders to index all pages of your website on every visit.
  • Directory Submission & Link Building – We submit your website to as many as 75 different directories to build in-bound links to relevant pages and thereby improve their rankings.
Package Price: $495.00 Per Month – 9 Month Commitment

Gold SEO Package

  • Keyword Identification – We analyze your market and geography to identify and propose a list of 45 keywords and phrases.
  • Competitor Analysis – We analyze the SEO strategies of your top five competitors based on each keyword or phrase you have chosen.
  • Page Code Enhancement – We update all relevant pages with proper title tags, meta descriptions and keywords.
  • URL Optimization – We review and suggest, if needed, any changes to the URLs your website uses.
  • Content Optimization – We update all relevant pages with proper content, using the targeted keywords and phrases.
  • Site Submission – We submit your website to all major search engines to ensure their crawlers can find your website, so they can then index the pages
  • Sitemap Implementation – We add XML-based site maps that enable Google and Yahoo spiders to index all pages of your website on every visit.
  • Directory Submission & Link Building – We submit your website to as many as 125 different directories to build in-bound links to relevant pages and thereby improve their rankings.

Package Price: $795.00 Per Month – 9 Month Commitment


Platinum SEO Package

  • Keyword Identification – We analyze your market and geography to identify and propose a list of 125 keywords and phrases.
  • Competitor Analysis – We analyze the SEO strategies of your top seven competitors based on each keyword or phrase you have chosen.
  • Page Code Enhancement – We update all relevant pages with proper title tags, meta descriptions and keywords.
  • URL Optimization – We review and suggest, if needed, any changes to the URLs your website uses.
  • Content Optimization – We update all relevant pages with proper content, using the targeted keywords and phrases.
  • Site Submission – We submit your website to all major search engines to ensure their crawlers can find your website, so they can then index the pages of your website.
  • Sitemap Implementation – We add XML-based site maps that enable Google and Yahoo spiders to index all pages of your website on every visit.
  • Directory Submission & Link Building – We submit your website to as many as 200 different directories to build in-bound links to relevant pages and thereby improve their rankings.
  • Local Search Submission – We submit your website to all major local directories and search engines to get your site ranked for local searches. All submissions are done by hand.  We give you the login and password for each site so you can maintain your listings in the future.
Package Price: $995.00 Per Month – 1 Year Commitment