Why use Facebook ads for your small business? Facebook is one of the largest and most diverse platforms for digital marketing today, and it is home to many internet users, including 700 million active daily users. Facebook also gives you a lot of different ways to advertise your business with several different ad formats to help you reach your own specific goals.
2020 is the year of Instagram. Instagram ranks second for the most downloaded free mobile app from the Apple app store as per the published date of this blog. Users of Instagram spend an average of 28 minutes on the app every day, and one in three of the most viewed Instagram stories are from businesses, according to research from Hootsuite. It also serves as a powerful marketing tool because of how natural the paid posts are – they blend into the users’ feed as if they were regular posts from users they already follow.
SEO serves as one of the most substantial assets in your digital marketing efforts. Now that everyone has jumped on the SEO bandwagon, how will you stand out? In this article, we will cover five different ways to get a head start on your SEO this year and for the years to come. Let’s get started!
Voice search was first introduced to us in 2011 by Google, and now by the end of 2019, about half of all searches made online were through voice. Actually, about 20% of all Americans own a smart speaker or voice search device, according to NRP and Edison Research. The most popular voice search devices include Google Home, Amazon Alexa, and Siri. In fact, 55% of all households in America are expected to own a smart speaker device by 2022 (OC&C Strategy Consultants). And contrary to popular belief that it is mostly younger people who use voice devices, it’s actually adults age 30-60 that are using voice to make purchases more than any other age group, according to a study by Narvar.
If you have a physical storefront for your business, you are required to comply with the Americans with Disabilities Act (ADA). However, if you also have a website for your business, your website may also need to be ADA compliant. Websites and applications have been ruled as extensions to physical stores and therefore must be compliant with the ADA, which may affect your website as well.
The upcoming California Consumer Privacy Act (CCPA), a new act that aims to protect consumers and their information, has been a hot topic lately. What does this mean for your business? Below, we’ve covered the basics of the CCPA, which will take effect on January 1st, 2020.
Schema markup, also known as schema.org vocabulary, is structured data that tells search engines what to do with the information on your website. It uses a unique vocabulary in microdata format, so you can add your code to the HTML of your website...
While the most websites are coded in Java, C++, Python, and PHP, the most expressive platform of them all is ColdFusion. For large-scale custom applications to beautiful-looking websites, ColdFusion will give you more opportunities to express yourself and your small business. Here’s 5 reasons why ColdFusion is better than other programming languages.
Over half of all web traffic comes from mobile users. Not only that, but mobile users expect web pages to load faster than on desktop computers because of their on-the-go mindset. In today’s mobile-first world, how are you optimizing your pages for mobile users? You’ve probably heard of AMP (Accelerated Mobile Pages) already, but do you know what it is or why it’s important for your business website? In this blog post we will cover frequently asked questions...
Almost half of all searches on Google are seeking local information, and 88% of searches for local businesses on a mobile device will call or visit the business within 24 hours, according to Nectafy. Local SEO (search engine optimization), also known as local search marketing, is a vital part of digital marketing and creating...