In the digital age, influencers have become the new tool in marketing for many millennials and Gen Z-ers alike. From hair vitamins to clothing subscriptions to weight loss items, these influencers can sell pretty much any product to their followers. In today’s blog, we will talk about influencer marketing and how it can help your business.
Landing pages are an effective strategy to help convert your website visitors into leads or conversions. In today’s blog, we’ll cover what a landing page is and 5 best practices for creating effective landing pages. What is a landing page? A landing page is what...
Did you know that site speed, or how fast your website loads, affect your search engine optimization (SEO)? Google has indicated that loading speed is one of the factors in how it ranks websites. Site speed is an average of how long your individual webpages take to load, which is known as page speed)...
Have you launched your business blog yet? A blog allows you to communicate with your customers, build a community, share your own stories, and strengthen your brand equity. Running a blog for your online store website is also an effective form of content marketing, which in turn will boost your search engine optimization (SEO), making your website more visible to customers on Google, Yahoo, and Bing. It can be challenging to keep up with a blog and write new content on a regular basis, but the hard work will pay off. Here are a few tips on how to get started with your e-Commerce blog.
Photography is an important part of good web design and a good website. Every good site comes with high-quality, attractive, and compelling images that draw their users in. You don’t have to hire a photographer or buy an expensive camera to get good, basic images for your small business website.
Search engine optimization (SEO) is tricky, time-consuming, and even frustrating at times. From search engine optimized content creation to backlink building, there are a lot of ways to improve your SEO, but who can get to them all? Be more strategic about your SEO and work smarter, not harder. Here are five common SEO mistakes to avoid making that will save you time and get you ahead.
Why use Facebook ads for your small business? Facebook is one of the largest and most diverse platforms for digital marketing today, and it is home to many internet users, including 700 million active daily users. Facebook also gives you a lot of different ways to advertise your business with several different ad formats to help you reach your own specific goals.
2020 is the year of Instagram. Instagram ranks second for the most downloaded free mobile app from the Apple app store as per the published date of this blog. Users of Instagram spend an average of 28 minutes on the app every day, and one in three of the most viewed Instagram stories are from businesses, according to research from Hootsuite. It also serves as a powerful marketing tool because of how natural the paid posts are – they blend into the users’ feed as if they were regular posts from users they already follow.
SEO serves as one of the most substantial assets in your digital marketing efforts. Now that everyone has jumped on the SEO bandwagon, how will you stand out? In this article, we will cover five different ways to get a head start on your SEO this year and for the years to come. Let’s get started!
Voice search was first introduced to us in 2011 by Google, and now by the end of 2019, about half of all searches made online were through voice. Actually, about 20% of all Americans own a smart speaker or voice search device, according to NRP and Edison Research. The most popular voice search devices include Google Home, Amazon Alexa, and Siri. In fact, 55% of all households in America are expected to own a smart speaker device by 2022 (OC&C Strategy Consultants). And contrary to popular belief that it is mostly younger people who use voice devices, it’s actually adults age 30-60 that are using voice to make purchases more than any other age group, according to a study by Narvar.
If you have a physical storefront for your business, you are required to comply with the Americans with Disabilities Act (ADA). However, if you also have a website for your business, your website may also need to be ADA compliant. Websites and applications have been ruled as extensions to physical stores and therefore must be compliant with the ADA, which may affect your website as well.
The upcoming California Consumer Privacy Act (CCPA), a new act that aims to protect consumers and their information, has been a hot topic lately. What does this mean for your business? Below, we’ve covered the basics of the CCPA, which will take effect on January 1st, 2020.
Schema markup, also known as schema.org vocabulary, is structured data that tells search engines what to do with the information on your website. It uses a unique vocabulary in microdata format, so you can add your code to the HTML of your website...
While the most websites are coded in Java, C++, Python, and PHP, the most expressive platform of them all is ColdFusion. For large-scale custom applications to beautiful-looking websites, ColdFusion will give you more opportunities to express yourself and your small business. Here’s 5 reasons why ColdFusion is better than other programming languages.