Facebook For Your Business: The Basics

When you’re talking about digital marketing for businesses, the social media platform that should immediately come to mind is Facebook. In today’s blog, we’ll cover how to set up a Facebook profile, how to build a business page along with your Facebook business manager, and what kind of content you should be creating in order to attract more leads. This is part one of a four-part series so stay tuned in the upcoming weeks to find out how Facebook can help your business’s marketing strategy.

Setting Up Your Facebook Profile
In order to create your business page, you’ll want to start by creating a personal Facebook profile first. This first step is very simple and it only takes a few minutes to set up before you’re creating ads for your business. You will begin by filling out all of the required information such as your name, profile picture, and and your email; we recommend using your business email as your primary email address, if possible. After you’ve filled out the basics, you’ll be able to add that you have connections to your business so people will be more likely to reach out to you for questions, should they come across your profile. Finally, now that your profile is complete, make it more personalized by posting regular content about your business or your life in general. This will make potential leads feel more comfortable reaching out to you because they know you are a real person and not just a robot. People are drawn to real human relationships, especially in today’s world of AI, so make sure your profile feels genuine and welcoming.

Setting Up Your Business Page
1. Go to www.facebook.com/pages/create, then click the Get Started button in the box on the left side for “Business or Brand” and then log in with your newly created profile. Setting up the page is fairly straightforward, you just need to put the name of your business, your category, and a small description of what your business is like. For your category, there are various ones to choose from such as restaurant, e-commerce website, daycare, etc. so choose the ones that best apply to your business. For your profile and cover photos, you should be using pictures that best represent your business. Whether this means using your logo, a nice picture of your staff together, or a photo of the space your business is located in, just make sure it’s visually appealing and will heighten your brand and strengthen your online marketing. Once you’ve finished filling out the skeleton of your page, go in and add your business’s contact information, website, location, hours of operation, and links to any other social media accounts you may have. Now you’re ready to publish your page for the public to see!

How Do I Set Up Facebook Business Manager?
Facebook’s Business Manager platform gives you the ability to manage your advertising accounts and any additional pages your business may be using. Another feature is that you’re able to add and take off employees and agencies from an account, connect your other social media accounts, and share data sources across all of your accounts. Start off by going to www.business.facebook.com to set up your advertising account. You do have to have a personal Facebook account to set this up but you won’t necessarily be using it for the account.

Once you’re there, you’re going to need to specify if your business manager account is going to be used as a promotional campaign for the goods and/or services you’re providing or if it’s to provide services to other businesses. Finally, within business settings, you can choose to focus on people, pages, and your ad accounts. Now’s your time to get creative and start exploring Business Manager and see what it can do for your business.

What Kind of Content Should My Business Be Posting?
No matter what industry your business is in, there are likely going to be a variety of questions that your customers have. That’s where your business comes in. Whether you’re running a daycare, clothing store, or a consulting firm, there are bound to be questions from your consumers. Creating “how to” posts and video tutorials are a great start to building goodwill with your new followers and potential customers. You want to post content that you know will attract your target audience and keep them coming back for more. If you own a clothing store, explain the quickest way to hem a pair of jeans or how to find the most flattering dress for a woman’s body type. If you own a daycare, talk about the benefits of in home daycares compared to large corporate ones. Additionally, you also want to make sure you’re optimizing your title and keywords so when people are searching for a certain post on your Facebook page, they are able to find it easily. There’s nothing worse than having to scroll through dozens of posts just to find the one you’re looking for. Furthermore, it would be great if your business posted news and statistics about the industry you’re in. Keeping your audience informed and providing them with unique content that your competitors aren’t producing will make them more likely to choose your business at the end of the day. Finally, don’t be afraid to branch out on your content, it doesn’t just have to be informative and educational, you can have fun with it too! Show off the members of your staff in a virtual meet-and-greet sort of way. Or walk around your store and talk about your favorite parts of working there or why your business is so loved by your customers.

Digital marketing really isn’t too hard once you have the basics down and some attainable goals you want to achieve. Facebook is one of the simplest and best ways to get started with your online marketing because it’s so easy to use and they offer so many tools. Another thing that will make your process even easier, is by reaching out to our team here at Octadyne to help you create your SEO plan. As a Facebook Marketing Partner, we know the ins and outs of the platform and exactly how to grow your business through it. We’re eager to help you get started so send us a message or call us at 515-232-2024.