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Voice Search Trends in 2020 and Voice Search Optimization


Voice search was first introduced to us in 2011 by Google, and now by the end of 2019, about half of all searches made online were through voice. Actually, about 20% of all Americans own a smart speaker or voice search device, according to NRP and Edison Research. The most popular voice search devices include Google Home, Amazon Alexa, and Siri. In fact, 55% of all households in America are expected to own a smart speaker device by 2022 (OC&C Strategy Consultants). And contrary to popular belief that it is mostly younger people who use voice devices, it’s actually adults age 30-60 that are using voice to make purchases more than any other age group, according to a study by Narvar.

Schema 101: What is Schema Markup, and Why Do I Need It for My Business Website?


Schema markup, also known as schema.org vocabulary, is structured data that tells search engines what to do with the information on your website. It uses a unique vocabulary in microdata format, so you can add your code to the HTML of your website...

What is Local SEO, and How Does it Help My Business?


Almost half of all searches on Google are seeking local information, and 88% of searches for local businesses on a mobile device will call or visit the business within 24 hours, according to Nectafy. Local SEO (search engine optimization), also known as local search marketing, is a vital part of digital marketing and creating...