Voice search was first introduced to us in 2011 by Google, and now by the end of 2019, about half of all searches made online were through voice. Actually, about 20% of all Americans own a smart speaker or voice search device, according to NRP and Edison Research. The most popular voice search devices include Google Home, Amazon Alexa, and Siri.
In fact, 55% of all households in America are expected to own a smart speaker device by 2022 (OC&C Strategy Consultants). And contrary to popular belief that it is mostly younger people who use voice devices, it’s actually adults age 30-60 that are using voice to make purchases more than any other age group, according to a study by Narvar.