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The Who, What, When, and Where of Organic Facebook Posts


This is the second part of our four-part Facebook series for how businesses can attract and reach more customers. In today’s blog, we will be focusing on creating organic content, including when, what, and where you should be posting, and who you should be trying to reach. Although this is what we recommend...

Facebook For Your Business: The Basics


When you’re talking about digital marketing for businesses, the social media platform that should immediately come to mind is Facebook. In today’s blog, we’ll cover how to set up a Facebook profile, how to build a business page along with your Facebook business manager, and what kind of content you should be creating in order to attract more leads. This is part one of a four-part series so stay tuned in the upcoming weeks to find out how Facebook can help your business’s marketing strategy.

Your 4 Part Guide to How Influencer Marketing Can Help Your Business


In the digital age, influencers have become the new tool in marketing for many millennials and Gen Z-ers alike. From hair vitamins to clothing subscriptions to weight loss items, these influencers can sell pretty much any product to their followers. In today’s blog, we will talk about influencer marketing and how it can help your business.

Are You Making These 5 SEO Mistakes?


Search engine optimization (SEO) is tricky, time-consuming, and even frustrating at times. From search engine optimized content creation to backlink building, there are a lot of ways to improve your SEO, but who can get to them all? Be more strategic about your SEO and work smarter, not harder. Here are five common SEO mistakes to avoid making that will save you time and get you ahead.

Types of Facebook Ads in 2020


Why use Facebook ads for your small business? Facebook is one of the largest and most diverse platforms for digital marketing today, and it is home to many internet users, including 700 million active daily users. Facebook also gives you a lot of different ways to advertise your business with several different ad formats to help you reach your own specific goals.

7 Instagram Tips to Use for Your Small Business in 2020


2020 is the year of Instagram. Instagram ranks second for the most downloaded free mobile app from the Apple app store as per the published date of this blog. Users of Instagram spend an average of 28 minutes on the app every day, and one in three of the most viewed Instagram stories are from businesses, according to research from Hootsuite. It also serves as a powerful marketing tool because of how natural the paid posts are – they blend into the users’ feed as if they were regular posts from users they already follow.

Schema 101: What is Schema Markup, and Why Do I Need It for My Business Website?


Schema markup, also known as schema.org vocabulary, is structured data that tells search engines what to do with the information on your website. It uses a unique vocabulary in microdata format, so you can add your code to the HTML of your website...