Search engine optimization (SEO) is tricky, time-consuming, and even frustrating at times. From search engine optimized content creation to backlink building, there are a lot of ways to improve your SEO, but who can get to them all? Be more strategic about your SEO and work smarter, not harder. Here are five common SEO mistakes to avoid making that will save you time and get you ahead.
Why use Facebook ads for your small business? Facebook is one of the largest and most diverse platforms for digital marketing today, and it is home to many internet users, including 700 million active daily users. Facebook also gives you a lot of different ways to advertise your business with several different ad formats to help you reach your own specific goals.
2020 is the year of Instagram. Instagram ranks second for the most downloaded free mobile app from the Apple app store as per the published date of this blog. Users of Instagram spend an average of 28 minutes on the app every day, and one in three of the most viewed Instagram stories are from businesses, according to research from Hootsuite. It also serves as a powerful marketing tool because of how natural the paid posts are – they blend into the users’ feed as if they were regular posts from users they already follow.
Schema markup, also known as schema.org vocabulary, is structured data that tells search engines what to do with the information on your website. It uses a unique vocabulary in microdata format, so you can add your code to the HTML of your website...