In the digital age, influencers have become the new tool in marketing for many millennials and Gen Z-ers alike. From hair vitamins to clothing subscriptions to weight loss items, these influencers can sell pretty much any product to their followers. In today’s blog, we will talk about influencer marketing and how it can help your business.
Landing pages are an effective strategy to help convert your website visitors into leads or conversions. In today’s blog, we’ll cover what a landing page is and 5 best practices for creating effective landing pages. What is a landing page? A landing page is what...
Did you know that site speed, or how fast your website loads, affect your search engine optimization (SEO)? Google has indicated that loading speed is one of the factors in how it ranks websites. Site speed is an average of how long your individual webpages take to load, which is known as page speed)...
Have you launched your business blog yet? A blog allows you to communicate with your customers, build a community, share your own stories, and strengthen your brand equity. Running a blog for your online store website is also an effective form of content marketing, which in turn will boost your search engine optimization (SEO), making your website more visible to customers on Google, Yahoo, and Bing. It can be challenging to keep up with a blog and write new content on a regular basis, but the hard work will pay off. Here are a few tips on how to get started with your e-Commerce blog.
Photography is an important part of good web design and a good website. Every good site comes with high-quality, attractive, and compelling images that draw their users in. You don’t have to hire a photographer or buy an expensive camera to get good, basic images for your small business website.
If you have a physical storefront for your business, you are required to comply with the Americans with Disabilities Act (ADA). However, if you also have a website for your business, your website may also need to be ADA compliant. Websites and applications have been ruled as extensions to physical stores and therefore must be compliant with the ADA, which may affect your website as well.
The upcoming California Consumer Privacy Act (CCPA), a new act that aims to protect consumers and their information, has been a hot topic lately. What does this mean for your business? Below, we’ve covered the basics of the CCPA, which will take effect on January 1st, 2020.
Over half of all web traffic comes from mobile users. Not only that, but mobile users expect web pages to load faster than on desktop computers because of their on-the-go mindset. In today’s mobile-first world, how are you optimizing your pages for mobile users? You’ve probably heard of AMP (Accelerated Mobile Pages) already, but do you know what it is or why it’s important for your business website? In this blog post we will cover frequently asked questions...