Have you launched your business blog yet? A blog allows you to communicate with your customers, build a community, share your own stories, and strengthen your brand equity. Running a blog for your online store website is also an effective form of content marketing, which in turn will boost your search engine optimization (SEO), making your website more visible to customers on Google, Yahoo, and Bing. It can be challenging to keep up with a blog and write new content on a regular basis, but the hard work will pay off. Here are a few tips on how to get started with your e-Commerce blog.